Commitment to Community
BSCA is committed to good corporate citizenship, supporting organizations ranging from children's charities to drivers' education and safe driving programs. One example is BSCA's ongoing association with the Canadian trucking community and it's sponsorship of the Canadian Truck Hero award program. The program which began in 1957 has two objectives: to recognize and commend an individual for a special act that goes above and beyond the call of duty; and, to assist in elevating the trucking industry's image by making the Canadian public aware of the truck driver's important safety contribution on highways and streets.
Commitment to Environment
One of the most favourable qualities of today's tires is also one of its greatest shortcomings - they are difficult to destruct. Bridgestone believes the scrap tire problem can be solved and is actively working on innovative ways to address this complex problem. In addition to making tires safer, more reliable and more efficient - the average life of a car tire has increased three-fold in the past 35 years - Bridgestone is continually investigating new ways to recover, reuse and recycle scrap tires. Options for recycling range from using "tire chips" as a supplemental fuel in cement kilns or boilers to using ground up tires or "crumb rubber" in a variety of useful products such as playground mats, asphalt, or construction and drainage materials.
Commitment to Safety
Inflate. Rotate. Evaluate. These three words form the cornerstone of BSCA's ongoing consumer education campaign to encourage Canadians to practice proper tire maintenance. Through point-of-purchase materials at authorized dealers across Canada, and reinforced by national advertising and public relations, the campaign aims to inform consumers of the benefits of taking care of their tires. It's been estimated that tire life can be extended by thirty per cent simply by maintaining proper tire pressure, rotating tires as recommended, keeping wheels properly aligned by practicing good driving habits.