BRIDGESTONE FIRESTONE GROWS ASSOCIATE BRANDS
WITH 46 SIZE ADDITIONS
Mississauga (Ontario), June 29, 2005 - Bridgestone/Firestone Canada Inc. (BFCA) and Bridgestone Firestone North American Tire, LLC (BFNT) have added to their associate brand lineup.
The Dayton® Daytona® HR with UNI-T® technology, features directional slots, sipes and wide tread grooves to help evacuate water, resist hydroplaning and to provide surefooted traction and handling in a variety of conditions, wet or dry. Fifteen H-speed rated metric sizes are currently available in the line and three additional sizes will launch in the fall.* The Daytona HR tires are available at authorized Dayton dealers:
| T185/65R15 88H | 205/60R15 91H | 205/55R16 91H |
| 195/65R15 91H | 215/60R15 94H | 215/55R16 93H |
| 205/65R15 94H | 225/60R15 96H | 225/55R16 95H |
| 185/60R14 82H | 205/60R16 92H | 225/50R16 92H* |
| 195/60R14 86H | 215/60R16 95H | 215/50R17 91H* |
| 195/60R15 88H | 225/60R16 98H | 205/40R17XL 84H* |
The Lemans® Champion® HR features an ultra-wide tread, providing exceptional wet traction and handling. Designed to complement the appearance of sports cars and luxury touring vehicles, the tire features variable angled sipes and slots to assist with wet performance and provide all-weather traction. Now available in 12 metric sizes at Firestone Complete Auto Care outlets and Expert Tire locations:
| 195/65R15 91H | 195/60R14 86H | 225/60R16 98H |
| 205/65R15 94H | 195/60R15 88H | 205/55R16 91H |
| 215/65R15 96H | 205/60R15 91H | 225/55R16 95H |
| 185/60R14 82H | 215/60R15 94H | 225/50R16 92H
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The Duralon® Vertex® IV Plus features an all-season tread design to assure "touring class" wet and dry performance plus luxury-ride comfort and quiet sound.
The tire is available in 6 metric and 15 P-metric, T-speed rated sizes for broad vehicle coverage through authorized Duralon retailers:
| 175/70R13 82T | P185/65R14 85T | P195/60R14 85T |
| 185/70R14 88T | 185/65R15 88T | P195/60R15 87T |
| 195/70R14 91T | P195/65R15 89T | P205/60R15 90T |
| 205/70R14 95T | P205/65R15 92T | P215/60R15 93T |
| P205/70R15 95T | P215/65R15 95T | P215/60R16 94T |
| P215/70R15 97T | 215/65R16 98T | P225/60R16 97T |
| P175/65R14 81T | P185/60R14 82T | P205/55R16 89T |
"The expansion of the associate brands allows our store and dealer networks the opportunity to provide customers a tire fitment for virtually any vehicle for nearly every budget," said Phil Pacsi, executive director, North American Consumer Tire Brand Marketing, BFNT.
UNI-T is an acronym for Ultimate Network of Intelligent Tire Technology. It features three core elements: CO·CS®, a Computer Optimized Component System which allows design and manufacturing processes to work more cooperatively, leading to a more efficient tire that doesn't sacrifice one area of performance for improvements in another; O-Bead®, a more round structure that minimizes overlapped joints in the bead area for improved ride; and L.L. Carbon® (Long Link Carbon) which helps the rubber compound resist microscopic tread tearing related to wear.
Mississauga-based Bridgestone/Firestone Canada Inc. (BFCA) is an affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and Nashville, Tennessee-based BFNT are subsidiaries of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFCA and BFNT develop, manufacture and market Bridgestone, Firestone and associate and private brand tires. They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to their customers in the United States and Canada respectively.
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